We challenge the conventions of clean beauty to create something radically new—through safe
Our daily essentials are designed to instantly revive your look. It all comes back to vibrancy, vivid washes of color, and a fuss-free philosophy with a focus on making your skin look and feel alive. With many of our products multi-use, for easy application on-the-go, you can make it up or make it down—we’ll always make it simple.
Meet Selena
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Our daily essentials are designed to instantly revive your look
Made entirely of oak, the Bow Chair is comfortable, visually pleasing and brimming with character. The moulded plywood seat is unusually wide in proportion to its depth and a waterfall edge at the front softens contact with the hamstrings.
Sustainable Packaging Guidelines
The beauty industry has contributed to a massive packaging waste problem. We committed to making actionable reductions by introducing our industry-leading Sustainable Packaging Guidelines in 2020. Our approach to sustainable packaging is three-fold: smart design, sustainably sourced, and optimized for end-of-life. We prohibit single-use materials and we are taking bold steps to reduce the use of virgin materials, especially plastic. We encourage a holistic approach to choosing packaging and prohibit false claims around recyclability and “green” materials.
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Responsible Labeling Standards
We ensure our product labels are honest, accurate, and never misleading. All claims on our packaging are backed by science, and we avoid greenwashing by steering clear of vague or unverified sustainability language. From ingredient sourcing to efficacy statements, our labeling practices are rooted in clarity, ethics, and full regulatory compliance.
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Sustainable Packaging Guidelines
The beauty industry has contributed to a massive packaging waste problem. We committed to making actionable reductions by introducing our industry-leading Sustainable Packaging Guidelines in 2020. Our approach to sustainable packaging is three-fold: smart design, sustainably sourced, and optimized for end-of-life. We prohibit single-use materials and we are taking bold steps to reduce the use of virgin materials, especially plastic. We encourage a holistic approach to choosing packaging and prohibit false claims around recyclability and “green” materials.
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